Starting a business is an exciting adventure, but it is not without pitfalls; this is borne out by the statistics of companies that disappear within 3 years of their creation.
Because the creation, the byout or the development of a company can’t be improvised, we guide you to the success of your entrepreneurial project.
Whether you are a designer, a future entrepreneur or an employee with a project, our consulting offer has been specially designed for you. We support you in various stages: from start-up help for your project, from the creation of a brand identity to increase visibility and awareness, to the definition of a strategy to find new customers.
We have implemented various tools and specific methods to effectively meet the needs.
The guide of enterprise creation
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1- From idea to project
It is not easy to switch from a function and an employee mentality to an entrepreneur mentality!
Creating your company, living your new business requires qualities, skills and behaviours to develop.
Brings a lot of questions: Will I be up to it? Is this the right moment? Is my idea the right one? will I be taken seriously? Will my family support me? What will my spouse / family think? Is it the right time to take the plunge? Will my service / product interest me?
You want to get started, but you do not really have any idea of business creation?
Do you have an idea and would you like to know if it is feasible? Do not neglect this reflection.
The evaluation of his idea is to the creation of a company what the foundations are to the construction of a house
It is important to take stock of yourself and your skills as well as your motivations. Is this project adapted to your situation, your personal and professional life?
Developing a market study that is consistent with the realities of your industry is not easy if you do not have the knowledge.
This is a very important step that should not be overlooked, otherwise we will have to steer wrong way.
Before launching your creative project, it is prudent to ensure the feasibility and viability of your future activity. it is important to analyze the technical, marketing, commercial and financial aspects.
2- From project to development
Once the project is validated, it is now necessary to create a coherent offer and an adequate strategy in order to position its company on the market, to grow it and to support its growth.
You have lots of ideas, but you do not know how to put them in place and develop an action plan
Strategic marketing aims to clarify the company’s mission (its direction and its strategic decisions). The reflection will therefore be divided into three categories: segmentation actions (identifying the different groups of consumers on the market), targeting actions (determining the targeted segment) and positioning (product position according to certain attributes). .
This phase is therefore long-term.
Operational marketing is the application of approved marketing decisions
strategic. For this, we rely on Mix marketing, the 4P which are: Product, Price, Place (= distribution) and Promotion (= communication).
It is constituted in the short and medium term.
A conceptual structure that supports the viability of a product or company and explains how the company operates, earns money, and how it plans to achieve its goals. a business model is supposed to determine who your customer is, what value you can create / add for the customer and how to do it at reasonable costs.
How people see and perceive your business It’s also the way you, as the owner, and your staff consider and perceive the business. It’s your what, how and why.
Business model – the business model is the key element of the business plan to move from an idea or concept to a sustainable business that is sustainable and profitable. He claims to be able to take a step back from his activity, to organize his reflection, to structure his ideas. is based on the overall strategy of the company because it answers the question: how will the company earn money?
The use of regularly updated dashboards is essential for monitoring the business activity. Not only will they provide valuable insights into the health of the company, but they will also anticipate and correct gaps.
The idea is to be able to make a minute presentation to a decision maker, the time of a lift ride!
Goal? Maximum practical communication in a minimum of time! Have to convince in a very short time a hierarchical or a customer.
3- From development to growth
The launch stage is now over, your business is growing but slowly. You want to increase your growth. Many entrepreneurs are struggling to move up a gear and build sustainable businesses.
Growing a business takes time, effort and determination to achieve your growth goals.
For a business to grow, new markets need to be conquered or the share of some of them increased.
To be effective, business management needs to be personalized. After analysis of the good practices several parameters such as: the sector of activity, the type of organization, the number of employees, and the type of customers, it will be necessary to choose the solution of management making it possible to answer precisely to the needs of development of the company.
So that she to grow its business and grow its business, a business needs to acquire customers and make sales.
Prospecting is therefore an indispensable action to achieve these objectives.
Because of its importance, commercial prospecting is an activity that requires a set of strategies to be effective. The success of a business search in SMEs is therefore based on how to develop and organize the campaign.
Diversify is very different from dispersing. Diversification means developing and otherwise exploiting the company’s strengths while remaining in the core business, directly or indirectly.
Any diversification must be analyzed according to the behavior of the customers, the existing range of products or services and the environment in general.
The international development of a company represents a long decision-making process.
Analytical work, financing, or selection of the target countries, are essential steps to build a solid and sustainable project.
Need help with one or more of these steps? Ask for a quote!
Packages with low durations for quick missions.
These small packages are ideal for people who want validation, help, review steps or just have an opinion on their project.
A particular point that you would want to enlighten?
We can offer you an individualized consulting session.
Long-term packages with option: monthly, quarterly or yearly. These packages have been designed for those who wants daily help. The idea is to offer decreasing tariffs according to the duration of the accompaniment.
You want to have access to your consultant several hours a month, freely? We can build with you a personalized assistance program.
We will be contactable for you by phone or Skype, depending on your package.
A project? Any idea?
Contact us and summarise your issue or focus. We’ll get back to you as soon as possible.
The New Lifestyle Vision team